Pets before kids
Homeownership isn't the only thing millennials have delayed. Marriage and kids - if they're in the cards at all for millennials - are waiting. Pet ownership is not.
Millennials are in age brackets that are commonly associated with the idea of "settling down," said Pet Business. "But, rather than starting families with children, millennials are instead opting for buying or adopting pets to satisfy their caretaking needs."
Pet ownership is up overall, led by millennials. The latest American Pet Products Association (APPA) National Pet Owners Survey shows that, "Sixty-eight percent of American households now own a pet, accounting for 84.6 million pet-owning households, up from 79.7 million pet-owning households in 2015," said Pet Food Industry. "Gen Y/millennial pet ownership has officially surpassed baby boomer ownership by three percentage points to now account for 35 percent of all pet owners."
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