Forty-two percent of buyers went to the internet as the first step in the home search process. 17% contacted a real estate agent first, and 6% began by driving through neighborhoods looking for homes for sale. How can driving around be an option? Half the homes purchased were within 15 miles of the buyers' previous residence. Interestingly, 8% of home buyers began the process by going to a bank or mortgage company.
Buyers use multiple sources of information in the process of looking for a home. Far and away the most used sources are on-line websites (95%) and real estate agents (89%). Mobile or tablet applications (74%) have replaced yard signs as the third most used source of information. Still though, 48% of buyers indicate that yard signs are one of their sources of information. Only 15% of buyers indicate that they used newspaper ads as an information source. A mere 2% said that they garnered information from television.
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